One of the most common questions we hear is, “What should we wear?” It is a great question, because clothing has a huge impact on how your photos look and feel. The right outfits complement Maui’s natural colors, flatter everyone in the group and keep the focus on what matters most – the people and the connection between them. The wrong outfits can distract, clash with the scenery or make people feel uncomfortable.
The good news is that choosing outfits does not have to be stressful. This guide walks you through everything you need to know: color palettes, fabrics, styles for different types of sessions, tips for families and couples, and practical advice for Maui’s climate. By the end, you will feel confident putting together a look that you love and will treasure in your photos for years to come.
Before choosing outfits, think about where your photos will take place. Maui offers very different backdrops, and each pairs best with different colors and styles.
Soft whites, creams, blush, sand, light blue and pastels blend beautifully with golden sand and turquoise water. The result is airy, timeless and romantic.
Dark volcanic rock creates contrast. Lighter outfits stand out beautifully, while rich jewel tones such as emerald, burgundy or mustard look bold and editorial.
Against palms and foliage, creams, whites, warm neutrals and jewel tones work well. Avoid head-to-toe green, which can blend into the background.
Cooler temperatures call for layers. Earthy tones like rust, olive, tan and mauve pair beautifully with pastures and forests.
Warm sunset light adds golden tones to everything. Soft neutrals glow, while very saturated colors can look even brighter.
For groups, the most important rule is to coordinate rather than match. Identical outfits can look dated, while a thoughtfully coordinated palette looks natural and polished.
Choose two or three main colors and one or two accent colors.
Mix light and medium tones for balance.
Spread colors evenly across the group so no one stands out awkwardly.
Add texture through fabrics like linen, lace, knit or cotton.
Include subtle patterns sparingly, perhaps on one or two people.
Classic Beach: white, cream, sand and light denim blue.
Ocean Blues: navy, dusty blue, light blue and white.
Sunset Warmth: blush, coral, peach, cream and tan.
Earthy Boho: terracotta, rust, olive, mustard and cream.
Tropical Jewel: emerald, deep teal, burgundy and gold accents.
Soft Pastels: lavender, mint, baby blue and pale pink.
Neon colors, which reflect onto skin and look harsh.
Large logos, graphics and text that distract from faces.
Very busy or small, tight patterns, which can create visual noise.
All-black outfits on the beach, which can lose detail and absorb heat.
Head-to-toe green in tropical settings.
Clashing patterns between people in the same group.
Maui’s trade winds make flowing fabrics come alive. Chiffon, linen, cotton gauze and lightweight jersey create movement in photos and feel comfortable in the warm weather.
Clothes that fit well and feel comfortable help you relax, and relaxed people photograph best. Avoid clothing that is too tight, too short or requires constant adjusting, especially if you will be sitting, walking or playing on the sand.
Linen looks beautiful but wrinkles easily. Steam or iron outfits before your session, and travel to your location without sitting in them for long if possible.
Moms: flowing maxi or midi dresses in a solid color or soft print.
Dads: linen or cotton button-down shirts with shorts or chinos.
Kids: comfortable dresses, rompers or button-down shirts in coordinated colors.
Babies: simple outfits, rompers or a diaper cover with a bonnet.
Grandparents: lightweight, comfortable pieces in the family palette.
Her: a flowing dress that moves in the breeze, in a color that complements the setting.
Him: a linen shirt with sleeves rolled up, paired with chinos or tailored shorts.
Coordinate colors without matching exactly.
If you are planning a surprise, think about what your partner will want to be wearing in the photos. Creative ways to encourage nice outfits include planning a nice dinner afterward.
Fitted or flowing gowns that show the bump, lightweight fabrics and solid colors work beautifully. Many moms choose white, blush, sage or dusty blue.
Bring two or three outfits that reflect your personality: one dressy, one casual and one fun or sporty.
Choose clothing that reflects your brand. Solid colors and simple necklines keep the focus on your face.
Adding a Hawaiian element can make your photos feel uniquely Maui:
Fresh flower lei for the whole family or just for the couple.
Haku lei (flower crowns) for women and girls.
Aloha shirts for men and boys – choose subtle, coordinated prints.
Flowers tucked behind the ear.
Bare feet look natural on the sand.
Bring sandals for walking to and from the location, especially over lava rock or hot sand.
Keep jewelry simple and meaningful.
Hats can add style but may shade faces, so we will help with angles.
Remove watches, fitness trackers and hair ties from wrists before photos.
Maui is warm year-round. Choose breathable fabrics to stay comfortable.
Trade winds can be strong. Secure hair and consider how dresses move in the wind.
Apply sunscreen ahead of time, and let it absorb so it does not look shiny.
Bring water and a small towel.
For Upcountry or mountain sessions, bring a warm layer.
Your hair and makeup should make you feel confident. Many clients book a professional stylist, while others prefer a natural look. Use a little extra product to tame the wind, and choose long-lasting, matte makeup in warm weather.
Outfits chosen, steamed and ready.
Accessories, lei and shoes packed.
Hair ties, comb and blotting papers in a small bag.
Water and snacks for kids.
Sunscreen applied early.
Arrive early and relaxed.
We are always happy to help you plan outfits for your session. Send us your ideas or photos of options, and we will give you honest, friendly advice. Our goal is to help you look and feel your best so your Maui photos are everything you dreamed of.
Email: aloha@808.pictures | Call: 808 757 8500 – A 808 Pictures Company.